HOW A SECOND “BULLET TEST” INCREASED SUBSCRIPTIONS BY A FURTHER 22%

Summary from the TLDR Marketing newsletter

When a conversion test succeeds, it's worthwhile to keep testing. Optibac increased new subscriptions by 22% after testing a simplified version of its already successful subscription page. The revised page used shorter bullets with key benefits placed at the beginning, such as “15% off and free delivery.” This followed an earlier test that had already improved subscriptions by 39%. Together, the two tests delivered a total subscription increase of about 70% from the original baseline.