TIKTOK BULLETIN BOARDS: WHAT THEY ARE, HOW THEY WORK, AND WHY THEY MATTER

Summary from the TLDR Marketing newsletter

TikTok has introduced Bulletin Boards, a broadcast-only messaging tool that allows creators to share text, images, and videos directly in followers' inboxes. Early access has been given to major publishers, celebrities, and select creators. Posts bypass the algorithm and create a consistent communication channel that complements the For You Page. Bulletin Boards resemble Instagram's Broadcast Channels and reflect a broader shift toward private content streams across social platforms.