YOUTUBE LETS CHANNELS SHARE MORE PERFORMANCE DATA WITH BRANDS, UPDATES AUTHENTIC CONTENT DETECTION

Summary from the TLDR Marketing newsletter

YouTube is allowing creators in its partner program to share aggregated audience and performance data with brands to increase monetization opportunities. The data includes views, likes, comments, subscriber counts, demographics, and shopping tag performance. YouTube is also enhancing its content enforcement by improving the detection of mass-produced and AI-generated videos. Additional updates include loyalty badges for up to ten years, a new filter to flag shopping tag violations, and a pull-to-refresh feature for Channel pages.