HOW TO CREATE AND PROMOTE A LEAD MAGNET

Summary from the TLDR Marketing newsletter

Keep the lead magnet short, solve a specific problem, and make it easy to use in under 10 minutes. Avoid long ebooks and focus on quick wins. Promote it by adding the link to your bio, messaging new followers, and using clear CTAs. Ask people to comment for access, then direct them to a landing page to collect emails before delivering the lead magnet.