INSTAGRAM TO LET GOOGLE AND BING INDEX PUBLIC POSTS FROM PROFESSIONAL ACCOUNTS

Summary from the TLDR Marketing newsletter

Starting today, Instagram will let Google and Bing index public posts, reels, and videos from professional accounts. This applies only to public accounts run by users over 18, and older content before 2020 is excluded. Users can opt out through privacy settings or by switching to a personal or private account. This update could help creators and businesses gain more visibility outside Instagram, as their posts may now appear in Google search results.