NEWSLETTER GROWTH TIPS

Summary from the TLDR Marketing newsletter

To grow a newsletter with Meta ads on just $20 per day, start by creating a website lead campaign to control the signup experience and improve engagement. Set up one campaign with two ad sets using broad targeting, splitting your budget evenly. Use 3 images and 3 videos across both ad sets, then let them run for 5-7 days. Keep the best-performing creatives in the main ad set and test 3–6 new ones weekly in the second. Monetize by using paid recommendations like Beehiiv Boosts or SparkLoop Upscribe to earn about $0.50 per subscriber and offset ad spend.