WHY “AI SHARE BUTTONS” MIGHT BE THE SMARTEST GROWTH HACK: THE CITEMET METHOD

Summary from the TLDR Marketing newsletter

Google-driven traffic is declining. AI engines like ChatGPT, Perplexity, and Claude are emerging as new discovery layers. AI share buttons on websites can help users interact with content through LLMs, which can lead to citations, increased brand memory, and passive traffic growth. These buttons pass specific prompts and URLs directly to AI platforms, making it easier for content to be summarized, remembered, and referenced. The method, called CiteMET (Cited, Memorable, Effective, and Trackable), is part of a broader strategy to future-proof visibility by influencing how AI engines process and cite content. While technical SEO is still essential, this approach builds a new form of audience engagement through AI prompt interaction.