APRILYNNE ALTER REVEALS HOW TO MAKE A KILLER YOUTUBE INTRO

Summary from the TLDR Marketing newsletter

Aprilynne Alter's approach to creating YouTube intros focuses on meeting audience expectations within the first 30 seconds by delivering both the “plot promise” (what the video is about) and the “format promise” (the video type). She recommends establishing a clear Unique Service Proposition early, such as showcasing expertise or proof of effort, to set the video apart. Intros should be concise, no longer than 40 seconds, and provide just enough context to engage viewers.