TLDR Design · MISCELLANEOUS

BROOKLYN FILM FESTIVAL FLIPS THE SCRIPT ON SCREEN TIME IN PLAYFUL NEW VISUAL IDENTITY

creativebloq.com4 min read

Summary from the TLDR Design newsletter

The Brooklyn Film Festival's new visual identity, titled “Welcome to Good Screen Time” reclaims screen time as a communal and cinematic experience. It offers a bold, playful alternative to the isolating effects of digital overload. Designed by studio Otherway, the identity uses vibrant visuals, social media-inspired motion, and immersive sound to position the festival as a refreshing, human-centered escape from the chaos of constant scrolling.