POLYTECHNIC'S WHIMSICAL DESIGNS FOR ANYWHERE BOOK CLUB RESHAPE THE READING EXPERIENCE

Summary from the TLDR Design newsletter

Polytechnic developed a whimsical and inclusive visual identity for Anywhere Book Club (ABC) centered around a genderless tamandua mascot illustrated by Marcus Oakley to embody curiosity, silliness, and companionship. The design system, featuring playful typography and nostalgic visuals, fosters mutual enjoyment for children and adults alike, reinforcing ABC's mission to make reading fun, supportive, and universally engaging.