GEN Z IS WILLING TO SELL THEIR PERSONAL DATA—FOR JUST $50 A MONTH

Summary from the TLDR Marketing newsletter

Gen Z spends nearly 7h/day on their phones and is willing to sell their personal data for about $50 a month by sharing their browsing, buying, and streaming habits. About 88% of Gen Zers say they're open to sharing some personal data with social media companies if fairly compensated, compared to 67% of older adults. While more willing to be tracked, they still take privacy steps like clearing cookies and using anonymous browsers twice as often as other generations.