TLDR MARKETING 2025-05-26

AI IS CHANGING SHOPPING. WILL CONSUMERS BUY IN?

Tech companies and payment services are betting AI will transform online shopping with personalized product comparisons, virtual try-ons, and AI agents that can purchase with user permission. While AI chatbots save time, consumers remain skeptical about recommendation accuracy and privacy, especially around payments. Retailers must adapt as AI may not always highlight their products, creating risks but also chances for smaller businesses if results rely less on ads.

GEN Z IS WILLING TO SELL THEIR PERSONAL DATA—FOR JUST $50 A MONTH

Gen Z spends nearly 7h/day on their phones and is willing to sell their personal data for about $50 a month by sharing their browsing, buying, and streaming habits. About 88% of Gen Zers say they're open to sharing some personal data with social media companies if fairly compensated, compared to 67% of older adults. While more willing to be tracked, they still take privacy steps like clearing cookies and using anonymous browsers twice as often as other generations.

10 UNCONVENTIONAL THINGS I'M DOING TO GROW MY NEWSLETTER

Tom Orbach grew his newsletter using creative tactics like handing out branded stress balls as ice breakers, adding shareable infographics to emails, and engaging with followers by offering free marketing advice in comments. He collects unsolicited positive feedback for social proof, sends personalized LinkedIn messages to new connections, and places small bets on emerging projects. Orbach leverages Substack recommendations by promoting other writers, launches creatively on Product Hunt, boosts successful LinkedIn posts with ads, and focuses on practicing marketing daily over just writing about it.

EXPLORING R/HUBSPOT'S TWO-PRONGED MODERATOR STRATEGY

HubSpot built a customer-success engine on Reddit through a two-part moderation approach. A volunteer expert, Ryan Gunn, provides transparent, knowledgeable engagement, while the branded support account u/HubSpotHelp is managed by employees. The subreddit, with over 13K subscribers, acts as a space for education, peer support, and product feedback. Gunn's credible responses help build trust and influence product decisions, while u/HubSpotHelp adds value through AMAs, direct support, and highlighting key concerns.

Read the Delve case study.

COLDIQ'S TECH STACK

ColdIQ's founder shares the full tech stack behind scaling their outbound agency to $400K MRR. They use Notion for content planning, Tella and vidIQ for video creation, and Webflow, Surfer, and Ahrefs to grow SEO traffic. Outbound is powered by Clay, Relevance AI, and lemlist, while inbound relies on Wistia, Default, and HockeyStack to convert visitors. Warm leads are re-engaged with Breakcold and Customer.io. Ops run on Airtable, Puzzle, and Relevance AI, with sales closed via Attio, Qwilr, and Stripe.

CHATGPT PROMPT FOR BRAND RESEARCH

This prompt turns ChatGPT into a senior marketing consultant who can generate a strategic growth report tailored to your brand. Enter in your website, goal, budget, and timeframe, and you'll receive insights on competitors, your current channels and creative, untapped growth opportunities, and a prioritized roadmap split into quick wins and longer-term plays. Each tactic comes with step-by-step instructions based on expert-level strategies.

DISCORD ENTERS THE AD ARENA

Discord has over 200M monthly active users and is now testing unskippable, reward-based video ads. These ads only play when users are actively watching and are tied to in-game perks, ensuring full engagement. With interest-based targeting and opt-in personalization, Discord is positioning itself as a low-noise, privacy-conscious ad environment for brands targeting younger audiences.

IT'S NOT THAT 'PEOPLE DON'T LIKE CHANGE', IT'S THAT YOUR LOGO ISN'T AS GOOD AS THESE

People don't resist design changes, they resist poor design. Rebrands like Twitter to X, HBO to Max, and Jaguar's new logo failed because they discarded strong brand identities for bland and confusing replacements. In contrast, successful rebrands from Adobe, Google, and Kleenex showed thoughtful evolution that respected brand heritage. Good design simplifies, clarifies, and feels natural, while bad design does the opposite.

THE LOYALTY PROGRAM ILLUSION: WHY POINTS DON'T EQUAL PREFERENCE

Points-based loyalty programs often give the illusion of success while hiding low engagement and weak brand connection. Most repeat behavior stems from habit or convenience, not true preference. These programs reward actions that would happen anyway, inflate ROI with misleading metrics, and fail to build emotional ties. High breakage, unused rewards, and low redemption rates show customers aren't invested. Enrollment is often automatic, not a sign of interest. To create real loyalty, brands need simpler, more relevant experiences that reflect how people actually choose.

WHY CEO BRANDING IS THE NEW MARKETING STRATEGY

CEO branding is now important for trust, recruitment, and investor appeal, especially in startups. 93% of people believe socially active CEOs build stronger customer connections. CEOs like Jensen Huang and Elon Musk prove that a visible, intentional presence can shape public perception and drive business results. For impact, a CEO's voice must align with the company's values and be consistently expressed across platforms with clear strategy and measurable outcomes.

CMO ROLE IS PIVOTING TO A MALE-DOMINATED TECH DIRECTION

Men now occupy the majority of “Customer Activation and Growth” roles.

RETAILERS INVEST IN AI WITH FEW GAINS TO THE CUSTOMER EXPERIENCE

97% of US ecommerce companies say their AI investments delivered good ROI, yet only 25% report even slight improvements to customer experience.

FOLLOW-UP EMAILS IN DIGITAL PR: WHAT THE DATA TELLS US

Email sequences show an 85% higher reply rate than one-off emails.