10 UNCONVENTIONAL THINGS I'M DOING TO GROW MY NEWSLETTER

Summary from the TLDR Marketing newsletter

Tom Orbach grew his newsletter using creative tactics like handing out branded stress balls as ice breakers, adding shareable infographics to emails, and engaging with followers by offering free marketing advice in comments. He collects unsolicited positive feedback for social proof, sends personalized LinkedIn messages to new connections, and places small bets on emerging projects. Orbach leverages Substack recommendations by promoting other writers, launches creatively on Product Hunt, boosts successful LinkedIn posts with ads, and focuses on practicing marketing daily over just writing about it.