HOW AI EYE-TRACKING TECH COULD SUPERCHARGE FILM & TV MARKETING

Summary from the TLDR Marketing newsletter

Agencies like Once Upon a Time are using AI-driven tools such as Dragonfly AI to analyze visual attention in promotional materials for movies and series. Dragonfly tracks gaze paths and saliency to help refine key art and marketing content after creation, optimizing it for various platforms and stages of a title's lifecycle. This tool claims to enhance rather than replace human creativity, ensuring materials stand out without compromising storytelling. It aims to extend the longevity and impact of intellectual property by tailoring content for different markets and formats.