GOOGLE TO SHOW WHO ACTUALLY PAYS FOR ADS IN NEW TRANSPARENCY UPDATE

Summary from the TLDR Marketing newsletter

Google is introducing a system that distinguishes between advertisers running campaigns and the organizations funding them. Payer names will be visible in ad disclosures and the Ads Transparency Center, marking a shift toward accountability and brand clarity. Marketing and finance teams will need to coordinate closely to ensure naming accuracy and avoid reputational or legal risks tied to verification errors.