COURT HEARING OFFERS A SNEAK PEEK OF POTENTIAL REMEDIES FOR GOOGLE'S AD TECH MONOPOLY

Summary from the TLDR Marketing newsletter

Google may avoid a forced breakup by agreeing to behavioral fixes like sharing real-time bid data and removing unified pricing rules that have constrained publisher pricing strategies since 2019. These proposed concessions could open up ad auctions to more competition and reduce Google's influence over ad pricing and prioritization.