THE CATCH-22 OF MODERN MARKETING CAMPAIGNS: ‘WE ARE TARGETING OUR WAY TO OBLIVION'

Summary from the TLDR Marketing newsletter

Disney Advertising handles 4-5 billion ad impressions weekly across Hulu, Disney+, and ESPN and processes 50K ad creatives monthly. Some executives believe that hyper-targeting can limit growth. Marketers need to balance global reach with local strategies, as success in key regions can translate into global impact.