HOW TO DO A PPC COMPETITIVE ANALYSIS USING AI

Summary from the TLDR Marketing newsletter

A competitive PPC analysis helps you see which keywords competitors bid on, what ads they run, and their estimated budgets. Using tools like Ahrefs and AI models such as ChatGPT, the method involves identifying competitors, gathering paid keyword and ad data, compiling your own data, downloading landing pages as PDFs, and running an AI project for full analysis. AI identifies keyword gaps, suggests quick wins, and can build a full PPC action plan from the data. For non-Google platforms, ad libraries and tools like AdBeat offer limited but useful creative insights.