YOUR SUBSCRIBERS ARE TIRED AND DISTRACTED, SO GIVE THEM LESS AND THEY'LL LOVE YOU MORE

Summary from the TLDR Marketing newsletter

Attention spans now average just 47 seconds, creating challenges for traditional email newsletters. Instead of scheduled roundups, marketers are moving towards focused, needs-driven emails that trigger based on user actions and have a clear and immediate value. Emails that state their purpose in the subject line and focus on one pressing need are also more likely to survive inbox fatigue and earn customer engagement.