‘EVERYBODY LIKES A FIGHT': AFTER PAUL VS. TYSON, MORE MARKETERS ARE PAYING ATTENTION TO BOXING

Summary from the TLDR Marketing newsletter

The Jake Paul vs. Mike Tyson fight drew 65M concurrent streams and over 1.4B social impressions, giving boxing a major cultural moment. The sport saw a 35% increase in brand partnerships from 2023 to 2024, with 85% of brands renewing. Sponsors like Twisted Tea and Miller Lite expanded involvement due to strong audience engagement and growth. Boxing promoters are shifting focus from pay-per-view to streaming and social metrics to attract more advertisers.