STATE OF PERFORMANCE MAX 2025: INSIGHTS FROM 4,000+ CAMPAIGNS

Summary from the TLDR Marketing newsletter

Performance Max has come a long way since its clunky 2022 launch. It evolved from a black box into a more transparent and advertiser-friendly campaign type. This guide walks through its adoption, the current case for using it, how it compares to Standard Shopping, Demand Gen, and Search, and how to structure campaigns and choose the right bidding strategies. While still imperfect, PMax remains central to many ecommerce strategies.