THE NOT-SO HIDDEN INFLATION CRISIS INSIDE B2B MARKETING

Summary from the TLDR Marketing newsletter

Inflation is driving up costs across media, tech, and operations while extending timelines due to added oversight and complex approval layers. Marketers are seeing delays in campaigns and longer sales cycles, with budgets stretched thin by rising ad prices, vendor costs, and event expenses. To adapt, teams must focus on lowering customer acquisition costs and working smarter with fewer resources.