YOUR PMM PROMOTION PLAYBOOK - PART 2

Summary from the TLDR Marketing newsletter

Performance alone isn't enough to get promoted in product marketing - you need strategy, visibility, and timing. Build influence by mapping key stakeholders, understanding their goals, and aligning your work to solve their problems. Actively share your impact throughout projects using a structured "socialization strategy." Don't wait for review time - promotion decisions are made months in advance, so align with your manager early and regularly. When you ask, back it with proof, timing it around major wins or new responsibilities to strengthen your case.