HOW SAAS COMPANIES WIN BY PACKAGING SERVICES

Summary from the TLDR Marketing newsletter

The challenge today is no longer what a software can do, but whether customers can implement it effectively. Bardeen, an AI automation tool, addressed this by narrowing its focus to GTM teams and embedding service hours into its pricing. Its “AIgency” model includes three to seven annual service hours per tier, helping users build custom workflows quickly. A guided 14-day trial with human support turned into an effective onboarding period, leading to a 100% conversion rate.