SPOTIFY TOUTS GENAI ADS AND ITS AD EXCHANGE AT FIRST UPFRONTS-STYLE PRESENTATION

Summary from the TLDR Marketing newsletter

Spotify is expanding its ad tools with the full launch of its ad exchange, SAX, which supports programmatic buying of audio, video, and display ads. Podcast ads will follow later this quarter. A new generative AI tool lets advertisers create audio ads, already used by 4 in 10 audio ad creators. Spotify also introduced enhanced targeting, tracking, and lower-funnel options like App Installs and Website Traffic Objectives.