CEOS RATE CMOS HIGHLY, BUT VIEW MARKETING MORE SKEPTICALLY

Summary from the TLDR Marketing newsletter

Boathouse surveyed 150 CEOs and found that 24% gave their CMOs an A, while 71% gave As or Bs. Concerns remain about trust and alignment between CMOs and marketing overall. CMOs improved in soft skills, with 65% of CEOs saying they understand business goals and 61% calling them performance-minded. However, 49% of CEOs said CMOs are “on the periphery” of growth strategy, and grades dropped in areas like trust with the C-suite and driving innovation.