“LEARN MORE” IS NOT A CTA

Summary from the TLDR Marketing newsletter

Vague CTAs like “Learn More” and “Start Now” don't drive meaningful conversions. Strong CTAs reduce friction by solving a problem, feeling intuitive, and clearly guiding the next step. For example, “Compare Pricing Options” is clearer than “See Plans,” and “Test Your Skill Level for Free” is more compelling than “Start Now.”