YOUR GUIDE TO BUILDING A SOCIAL MEDIA PORTFOLIO

Summary from the TLDR Marketing newsletter

A well-structured social media portfolio should highlight both creative execution and strategic thinking. Minimal text is best, letting the work speak for itself with a design inspired by social media feeds. Tools like Gondola help track past work by aggregating posts and metrics. Documenting work as it happens makes portfolio building easier, and crediting collaborators adds transparency. Starting with a basic Notion page or a list of links is a good first step.