DEAR MARKETERS, SHOULD YOUR FOUNDER BE AN INFLUENCER?

Summary from the TLDR Marketing newsletter

Credible founders with strong opinions can outperform company brands on LinkedIn, especially with an active audience and marketing support. Instead of having executives write from scratch, marketing should capture insights from conversations, voice notes, or Slack threads and repurpose them into short-form content aligned with company messaging. Posts should reinforce 3-4 core brand themes, be published consistently, and include real-time engagement to boost visibility in LinkedIn's algorithm.