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Meta plans to introduce millions of AI-generated profiles that will post, comment, and engage on Facebook and Instagram, mimicking real users. These profiles will include bios and visual identities, making them largely indistinguishable from standard human accounts. Meta's goal is to increase engagement by populating feeds with AI-driven social activity.
Only 66% of Fortune 500 companies had a marketing leader in 2024, down from 71% the year prior, with large gaps across sectors. 80% of tech companies had a CMO compared to just 51% of industrial firms. One-third of marketing leaders didn't hold a “chief” title, while 16% had dual roles blending marketing with revenue or customer oversight. These shifts reflect marketing's growing integration into broader business strategy, often extending beyond the traditional CMO role.
Marketing leaders don't need more content, they need better curation to make smarter decisions. Convince & Convert rebranded its newsletter to The Trendline to focus on strategic insights, broader curation, and a clearer format. Delivering immediate value without requiring clicks, the new structure includes key sections like “The Big Picture” for strategic takes, curated links, and interactive audience polls. Successful email marketing today requires audience research, zero-click content, and curated insights that build trust and authority.
To become a podcast guest, research the podcast, reference past episodes, and pitch a relevant idea. Personalize pitches using transcripts and prioritize quality podcasts by checking rankings on Listen Notes or Rephonic. Podcasters should focus on valuable content, repurpose episodes across channels, and leverage video for platforms like YouTube.
Google ranks businesses in Maps based on relevance, distance, and prominence, which includes online reputation and citations. To improve placement, businesses should claim and verify their Google Business Profile, ensure consistent NAP (Name, Address, and Phone) data across directories, and accumulate positive reviews. Engagement metrics like click-through rates, clicks to call, and direction requests also influence visibility and ranking.
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Enhance your technical skills by learning to call APIs for data collection, write SQL queries for analysis, and automate workflows with tools like Zapier or Make. Use Google Apps Scripts to automate tasks in Sheets, clean data with Python and Pandas, and visualize trends with Looker Studio. Scrape public data with BeautifulSoup or Scrapy, and automate tasks with Python. Build dashboards using tools like Notion, Airtable, or Retool, master pivot tables and advanced formulas in Google Sheets, and use regex for data cleaning.
Performance Max campaigns in Google Ads now show which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report. This change gives advertisers the same level of insight and control they have with standard Search campaigns.
Credible founders with strong opinions can outperform company brands on LinkedIn, especially with an active audience and marketing support. Instead of having executives write from scratch, marketing should capture insights from conversations, voice notes, or Slack threads and repurpose them into short-form content aligned with company messaging. Posts should reinforce 3-4 core brand themes, be published consistently, and include real-time engagement to boost visibility in LinkedIn's algorithm.
A well-structured social media portfolio should highlight both creative execution and strategic thinking. Minimal text is best, letting the work speak for itself with a design inspired by social media feeds. Tools like Gondola help track past work by aggregating posts and metrics. Documenting work as it happens makes portfolio building easier, and crediting collaborators adds transparency. Starting with a basic Notion page or a list of links is a good first step.
Charity campaign inspiration from Mind, Refuge, and Women's Aid.