THE TENSION OF EARLY PRODUCT COMMUNICATION

Summary from the TLDR Founders newsletter

When making new products in your company, be careful about who you tell and when. Start by only telling your direct boss during the early idea stage. Once you have something to test, let some coworkers try it but meet with important team leaders before making big announcements. Only after your product is working well and customers like it should you share regular updates with everyone. Don't worry if some people wish they knew sooner - that always happens no matter what you do.