TLDR FOUNDERS 2025-03-19

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LAWSUIT ALLEGES $12 BILLION "UNICORN" DEEL CULTIVATED SPY, ORCHESTRATED LONG-RUNNING TRADE-SECRET THEFT & CORPORATE ESPIONAGE AGAINST COMPETITOR

A lawsuit filed against $12 billion HR unicorn Deel claims the company ran an espionage operation by planting a spy inside competitor Rippling who conducted over 6,000 searches to steal sales data. Rippling caught the scheme by setting a trap—creating a fake Slack channel mentioned only in a letter to Deel executives, which the spy immediately searched for. The litigation threatens to expose illegal competitive practices in the high-stakes HR tech industry.

GOOGLE ACQUIRING CLOUD SECURITY COMPANY WIZ FOR $32B

Google's $32 billion all-cash acquisition of cloud security startup Wiz, aimed at strengthening Google Cloud's defenses against emerging threats, marks one of tech's largest security deals. Wiz's platform builds comprehensive security graphs across cloud environments to identify potential attack paths before incidents occur. Despite Google's ownership, Wiz will continue to operate independently and support multiple cloud providers, including AWS and Azure, maintaining its multi cloud approach while gaining access to Google's resources in the increasingly competitive cloud security market.

MISTRAL SMALL 3.1

The newly released Mistral Small 3.1 model surpasses competitors like Gemma 3 and GPT-4o Mini with enhanced text performance, multimodal understanding, and a 128k token context window. It's designed for various AI applications, including instruction following, conversational assistance, and image processing, offering fast inference speeds and running efficiently on hardware like an RTX 4090. Available under Apache 2.0, Mistral Small 3.1 can be accessed through Hugging Face, used via API on Mistral AI's developer playground, and will soon be available on NVIDIA NIM and Microsoft Azure AI Foundry.

IMAGINE SPENDING $1 AND MAKING $68 ON AVERAGE

EasyPlant turned the frustration of killing houseplants into a thriving business with one brilliant solution: self-watering plants you only need to water once a month. Its four-word promise—"Our Plants Water Themselves"—directly addresses the biggest pain point plant lovers face. EasyPlant's marketing works because it eliminates buyers' fear of failure, targets people at key moments (like when redecorating), and helps customers feel like successful plant parents without the stress. By flipping a common problem into a simple solution, it has made itself the obvious choice for anyone who's ever watched a plant die and felt like a failure.

WHAT CONTENT WORKS WELL IN LLMS?

AI chatbots ignore traditional SEO factors and instead prefer comprehensive content with high word counts, with brand popularity strongly determining whether companies get mentioned. To improve AI visibility, create in-depth content answering specific questions, ensure your site isn't blocking AI crawlers, and build overall brand awareness since popular brands receive significantly more mentions across all AI systems.

WHEN SHOULD STARTUPS PRIORITIZE PMF SCORE OVER NPS?

Smart startups measure success differently at each stage of growth. Early on, use the Product Market Fit Score to ask "How disappointed would you be if our product disappeared?" This reveals if you've built something truly essential. Only after 40% of users would be "very disappointed" without you should you start tracking Net Promoter Score, which measures referrals. Following this sequence prevents the common trap of having customers who casually recommend your product but wouldn't actually miss it if it vanished.

EMOJIS

AI copilot for graphic design.

CAPTIWATE (PRODUCT)

Captiwate enables instant inbound video calls with website visitors, capturing high-intent prospects to drive more qualified demos and conversions.

PINCH (PRODUCT)

Pinch is a virtual conferencing platform with real-time voice translation, making you sound native in over 30 languages.

THE TENSION OF EARLY PRODUCT COMMUNICATION

When making new products in your company, be careful about who you tell and when. Start by only telling your direct boss during the early idea stage. Once you have something to test, let some coworkers try it but meet with important team leaders before making big announcements. Only after your product is working well and customers like it should you share regular updates with everyone. Don't worry if some people wish they knew sooner - that always happens no matter what you do.

THE MARKETING EFFICIENCY & ATTRIBUTION PLAYBOOK: WHAT TODAY'S CMOS ARE TRACKING

A major new benchmarking study reveals how successful B2B marketers track their impact. Smart founders should focus on cost-per-revenue instead of just pipeline numbers to see which marketing actually creates customers, not just leads. Your tracking should grow with your company—count deals by hand when small, watch where leads come from as you grow, then use systems that show the full customer journey once you're bigger.

HOW TO BE A TOP 1% ANGEL

Angel investing offers benefits like learning from founders and networking but poses high risks with low chances of substantial financial returns. The practice is best approached with clear intentions and a structured strategy to mitigate the inherent risks. This comprehensive guide, based on insights from experienced investors, outlines steps for effective angel investing, including establishing motivations, structuring investments, sourcing deals, and building a network.

HOW A SINGLE ADJUSTMENT INCREASED OPENDOOR'S REVENUE BY $1B IN 2021

Opendoor removed its arbitrary two-year limit on re-engaging past customers with email offers, doubling contracts and generating an extra $1 billion in revenue.

BROKEN RECORD MODELS

Product managers should pick one simple way to explain their product and stick with it.

HOW PAYPAL BUDGETS AND FORECASTS REVENUE

PayPal's FP&A team utilized sophisticated forecasting models that hinged on Total Payment Volume, consumer spending, and economic cycles to manage its $2 trillion transaction flow.