THE MARKETING EFFICIENCY & ATTRIBUTION PLAYBOOK: WHAT TODAY'S CMOS ARE TRACKING

Summary from the TLDR Founders newsletter

A major new benchmarking study reveals how successful B2B marketers track their impact. Smart founders should focus on cost-per-revenue instead of just pipeline numbers to see which marketing actually creates customers, not just leads. Your tracking should grow with your company—count deals by hand when small, watch where leads come from as you grow, then use systems that show the full customer journey once you're bigger.