MY WEIRDEST A/B TEST BLEW EVERYONE'S MIND

Summary from the TLDR Marketing newsletter

A/B tests show that adding a blurred product screenshot behind a sign-up form can boost conversions, with MyCase seeing a 94% increase. The blurred background exploits curiosity gaps, gives users a sense of progress, and reassures them about what they're signing up for. The effect can be further enhanced with interactive elements like gradual reveals and animated blur.