COMPANY BLOGS ARE NO LONGER WORTH THE INVESTMENT

Summary from the TLDR Marketing newsletter

Company blogs are losing relevance as traffic declines due to Google's degraded search, AI content aggregation, and a shift to private communities. Independent creators on Substack and LinkedIn now attract more traffic than corporate blogs. Companies should focus on influencer partnerships, high-engagement platforms like YouTube and podcasts, and specialized content such as product docs and user-generated content. Blogging isn't dead, but it's no longer a reliable primary growth strategy.