HOW FACEBOOK MARKETPLACE IS KEEPING YOUNG PEOPLE ON THE PLATFORM

Summary from the TLDR Marketing newsletter

Facebook's Marketplace is a key driver of engagement, particularly among younger users, despite a decline in teen usage. 32% of US teens use Facebook, down from 71% in 2014, but 1.1 billion users across 70 countries frequent Marketplace for its no-fee listings and local pickups. The platform competes with eBay and Craigslist and taps into the growing $350 billion resale market. A partnership with eBay is expected to boost sales.