HOW MARKETERS ARE USING AI FOR WRITING

Summary from the TLDR Marketing newsletter

This survey of 53 marketers found that 83% have published AI-assisted content, with over half producing more than 5 pieces. ChatGPT, mentioned by 90% of respondents, dominates AI tool usage. The top reasons for using AI include speed (68%), research (22%), and improving writing (22%). While 60% say AI content requires more editing, many find it helps generate more content faster, improve writing quality, and assist with ideation. Some respondents also reported better search rankings and conversions.