GOVERNMENT AGENCIES ARE CLUELESS ABOUT BRANDING. THE DOGE TURMOIL SHOWS WHY THEY'VE NEEDED MARKETING CAMPAIGNS ALL ALONG

Summary from the TLDR Marketing newsletter

Government agencies like the NIH and NSF fail to communicate their value, leaving them vulnerable to political attacks and funding cuts. Despite funding breakthroughs like Ozempic and Wegovy, they lack branding and marketing strategies. A well-funded campaign is needed to highlight their impact, shift public perception, and pressure policymakers. Without better storytelling, these agencies risk further defunding and losing public support.