54% OF AMERICANS ARE CREEPED OUT BY PERSONALIZED ADVERTISING

Summary from the TLDR Marketing newsletter

Americans are generally uncomfortable with personalized ads, with 54% saying targeted ads make them uneasy. The discomfort rises with age, peaking at 62% among Gen X and Boomers, and 59% cite browsing history-based ads as the most intrusive. 52% say opt-out options would make them feel less concerned and 44% have already turned to ad blockers.