‘TARIFFIC' DEALS, CAPACITY CUTS, MARKETING PAUSES: CANADIAN AIRLINES REACT TO U.S. TRADE WAR

Summary from the TLDR Marketing newsletter

Canadian airlines are adjusting their marketing in response to U.S. tariffs. Porter Airlines paused U.S.-focused advertising after consumers called it “tone-deaf” but is keeping fares low to maintain demand. Flair Airlines used the tariffs as a marketing opportunity, launching a “Tariffic Flight Deals” sale with 25% off non-U.S. routes. Meanwhile, Air Canada is shifting focus away from certain U.S. leisure markets.