HOW TO WRITE AN INFLUENCER BRIEF

Summary from the TLDR Marketing newsletter

Hinge finds and selects influencers through social listening, internal recommendations, and creator referrals to build a curated partnership network. The brand adopts an open-ended briefing process, giving influencers clear guidelines while allowing creative freedom to enhance authenticity. Success is measured beyond cost-per-metric performance, with a focus on audience demographics, engagement quality, and comment sentiment to drive long-term brand impact.