HOW TO WRITE WITH ACCESSIBLE LANGUAGE

Summary from the TLDR Marketing newsletter

Readers spend an average of only 8.97 seconds on an email, making accessible language critical for engagement. Best practices include using concise copy, active voice, plain language, and structured content to enhance readability for all audiences, including those with cognitive disabilities or non-native speakers. Accessibility tools, such as readability tests and screen reader previews, can help marketers test emails to ensure they are clear, inclusive, and easy to navigate.