HOW TO RUN A GIFTING CAMPAIGN

Summary from the TLDR Marketing newsletter

The head of growth at Default launched a $17,900 campaign that sent 100 champagne bottles to customers, prospects, partners, and influencers - this generated an 11x ROI. The gift was thoughtfully selected to match the brand, follow a clear theme, and create a “wow” factor. Logistics were streamlined with a form that captured addresses and synced with Salesforce. Recipients were contacted three times before and after launch, resulting in 40+ demos and influencing over $225K in open pipeline.