META IS TESTING AI AGENTS THAT LET USERS ‘TALK' TO BUSINESSES

Summary from the TLDR Marketing newsletter

Meta is piloting Business AI, an AI-powered tool that interacts with users through voice or text to answer their questions. Designed like a chatbot, it helps small businesses access AI without significant investment. Business AI can handle inquiries about best-selling products, available promotional codes, and more. It can be trained using a brand's existing content, product catalog, and guidelines while also being programmed to avoid certain topics.