EXPAND RANKINGS TO LOOK BETTER

Summary from the TLDR Marketing newsletter

Longer ranked lists (e.g., Top 20 instead of Top 5) make products appear more desirable, leading to higher ratings, increased sales, and willingness to pay more. In a study with 1,172 participants, people were willing to pay 10.9% more for a top-ranked catering service on a Top 20 list than on a Top 5 list. Eye-tracking showed people spent 40.9% more time looking at the top-ranked items in longer lists. Products ranked highly in longer lists seem better because they appear to have outperformed more competitors. This effect weakens when other factors like cost, availability, or customization needs influence decision-making.