MARKETING CAMPAIGN ISSUES MULTIPLY: HERE'S WHAT THE NUMBERS SAY

Summary from the TLDR Marketing newsletter

Despite increasing campaign volume, 87% of senior marketing decision-makers have faced performance issues in the past year. 45% have considered ending campaigns early due to poor results. Budget constraints add to the challenge, with only 45% of marketing budgets allocated to campaigns and 68% struggling to secure sufficient resources. Measuring ROI remains difficult, as 70% report moderate to significant challenges, while 66% struggle to demonstrate impact to stakeholders. Channel fragmentation and AI implementation further complicate campaign execution, making performance management even more complex.