42% OF PEOPLE SAY GOOGLE SEARCH IS BECOMING LESS USEFUL

Summary from the TLDR Marketing newsletter

Google's dominance in search is eroding. 42% of people say search engines are becoming less useful and 76% are seeing too many sponsored results. Most Gen Z and Millennials prefer AI chatbots or alternative platforms. Brands and marketers face a reality where authenticity and community-driven discovery matter more than traditional SEO.