THE 8-HOUR WINDOW MOST STARTUPS ARE MISSING

Summary from the TLDR Marketing newsletter

Grammarly's $13B success was not built on driving traffic to its website but by integrating directly into users' writing environments with a browser extension. This model, adopted by companies like Notion with its Web Clipper and Zoom with its Google Calendar integration, ensures users engage with the product naturally as part of their daily tasks. By giving the extension away for free, companies create a habit-forming experience that leads to conversions when users see the need for more advanced features.