HOW WYNTER RUNS BRAND AWARENESS SURVEYS

Summary from the TLDR Marketing newsletter

Measuring brand awareness is best done through surveys tracking unaided and aided recall, brand preference, and consideration sets. Use targeted surveys every 6-12 months instead of relying on fragmented share of search data to gauge the impact of brand marketing efforts. A sample of 100 B2B respondents provides reliable insights with a ~10% margin of error, offering actionable data quickly and cost-effectively. This approach allows for faster decision-making and a competitive edge with minimal time and expense.