IMPROVING THE SIGN-UP EXPERIENCE FOR MILLIONS OF USERS FOR A LEADING AI SAAS COMPANY

Summary from the TLDR Marketing newsletter

Customer research found that many of Undetectable AI's site visitors worried that using AI would result in non-human sounding content and ultimately put their work and reputation at risk. The company used this finding to optimize its sign-up flow, which increased sign-ups by 3%. This involved consolidating three different sign-up forms into a single version, while also adding social proof, a clearer value proposition, and targeted messaging. The change improved conversions and set the stage for further optimization.